Thoughts 15 September 2023 Is it time to productise your service? For mosts businesses in the United Kingdom (and beyond) diversifying revenue streams and finding efficient methods to grow can be key to surviving in an ever-changing market landscape. One option that's increasingly gaining
Thoughts 23 August 2023 It's not the idea, it's the implementation! 10 examples where a non-first mover achieved market dominance simply by doing things better In the world of business, being the first to come up with an idea doesn't necessarily guarantee success. Often it's the companies that refine, innovate and execute these ideas better that end up
Thoughts 14 August 2023 Our customers want to WhatsApp us! As comms channels for customer service explode some things to think about IntroductionThe ways in which businesses communicate with their customers has evolved dramatically. Gone are the days when a simple phone call or email would suffice! Now, with the proliferation of instant messaging platforms
Thoughts 29 July 2023 Beyond the buzzword: unpacking the true meaning of customer centricity "The purpose of a business is to create a customer who creates customers." - Shiv Singh If you follow us online, work with us and/or know us in person you’ll be
Thoughts 18 July 2023 10 reasons email marketing still rocks! ✉️ 📧 💌 📨 With newer, cooler channels hogging all the limelight (we're looking at you Threads and TikTok) it's easy to assume email has had it's day and is no longer relevant. However, the reality is
